Commemorate birthdays in a more rewarding way

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Leveraging the available digital tools and platforms to bridge their services to more Filipinos, mostly those that are in the far-flung areas, PCSO, in partnership with Minedomain, Inc., is set to launch ‘Birthday Panalo,’ a free and easy-to-use application with an entertaining game which will allow Filipinos to celebrate important dates in their lives, like anniversaries and birthdays, with exciting cash prizes.

Made for Filipinos, by Filipinos

Designed with Filipinos in mind, the Birthday Panalo app banks on the deep-rooted culture of Pinoys in putting value in commemorating special dates like birthdays and anniversaries.

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While millennials are the main audience targeted with the launch of the app, Seaver Choy, Minedomain Inc. IT officer shared that ease of use is one of the main factors their team considered in developing Birthday Panalo to make it enjoyable for users across various age groups.

Seaver Choy, Minedomain Inc. IT officer
Seaver Choy, Minedomain Inc. IT officer

“We want the millennials to love this game so we went for what millennials want most — ease of use. We only put in the necessary elements for users to be able to do what they need to do fast and immediately,” he said.

“We focused on the user experience when we were developing by having iterating designs that had constant user feedback. Birthday Panalo has gone through multiple design changes based on different user feedback across different groups,” Choy added.

The core group which made and designed the Birthday Panalo app was an all-Filipino team composed of professionals from the country’s top universities including De La Salle University, Polytechnic University of the Philippines, and the University of the East.

“Birthday Panalo app was built with resilience and celebrations in mind. We made it fun and easy to bet but still overly secure,” Choy furthered, assuring users that the personal data and information they input within the Birthday Panalo app are protected according to industry standards.

Choy noted that the Birthday Panalo app has been tested by local and international cybersecurity companies like GLI, Bolton Labs, and Mantua, among others, to ensure that the app has the needed safety measures in place to avoid leakage of user data.

“Internally, we are also certified when it comes to how we operate and how we maintain the application,” Choy said.

Celebrations made even more rewarding

Within the app which carries design elements signifying Filipinos, ‘Kapanalo’ or users of the app can place a bet on a three-part number combination consisting of a month, a day, and a year. If the same combination gets to be picked during daily draws, a user can win as much as P100,000 as a cash prize.

After downloading the app, users can easily sign up using either their mobile phone or email address verified through a one-time password (OTP) sent by the app. Once done with the registration process, users can proceed to participate in draws for as low 10 pesos which they can pay via mobile wallets like GCash and PayMaya. Winners of lucky date combinations which will be notified via the Birthday Panalo app may claim their prizes at the PCSO main branch in Mandaluyong City, or have them credited on their respective mobile wallets.

The Birthday Panalo app will soon be available for free download via the Google Play Store and the Apple App Store. Kapanalo from all over the Philippines can also look forward to playing the Birthday Panalo game in select PCSO outlets nationwide in the coming months.

Penny Angeles-Tan
Penny wears many hats. She is an educator, writer, editor, blogger, social media manager, web developer, and enthusiastic home baker and cook. As an educator she teaches multimedia and web development in both the senior high and college level. On the side she writes and edits textbooks, writes AVP scripts, manages clients’ social media accounts, designs websites for clients, and writes on her lifestyle blogs about family, health, pets, and cooking. At home she is the resident “chef” and enjoys trying out simple to complicated recipes every day for her family to enjoy from available ingredients – baked, fried, steamed, stewed, grilled, broiled – she likes to do them all. Making dishes from scratch is something she loves to do. She also likes experimenting and creating new dishes by building on ready to eat dishes that can be bought at supermarkets and groceries.

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