With its dedication to making every Filipino feel at home in all its stores, Adobo Connection has chosen “momshie” and TV host Melai Cantiveros to be its first-ever brand ambassador. A launching event was held today at SM North EDSA.
Unassuming and cheerful, Melai is the quintessential Filipino mom who endeavors to capture her family’s craving for good, uncomplicated, and hearty Pinoy dishes – with adobo on top of the list. “Adobo is forever – char! Kasi di ba staple food siya, walang Pinoy ang hindi gusto ang adobo. Unlike kasi ng iba na naging usong pagkain, saglit lang naging hype tapos after ilang months lang, wala na. Si adobo kasi, di pinagsasawaan. Kaya kumuha talaga ako ng franchise. Honestly ito ang pangtawid gutom ko,” said Melai.
Meredith Ngo, Adobo Connection’s Managing Director says, “We’re really proud to announce the first-ever brand ambassador/franchisee of Adobo Connection, Melai, who embodies what a true Filipino mom is – yung maalaga sa pamilya and may malasakit. Similar to our brand statement, we want our customers to feel at home and remember their mom’s cooking every time they enter our store.”
Recognizing that Adobo Connection is deeply ingrained in Filipinos’ lives, Melai had also taken things one step further and decided to invest in an Adobo Connection franchise. This was to ensure not only her family’s financial stability but also because she loves seeing people enjoy Adobo Connection’s offerings.
Admitting she did not know much about running a business, Melai also found Adobo Connection’s support and commitment to its franchisees truly reassuring.
Today, Melai owns three Adobo Connection outlets nationwide. She has found that Adobo Connection offers a solid business proposition – a working market concept, sound marketing, and operational systems, and strong franchisor support.